Tigers are not just getting extinct from the wild but also from our keypads. Animal Planet plans to change that, one emoji at a time.
Connecting with millennials and bringing the spotlight on tiger conservation, Animal Planet has launched a new digital campaign #usetigeremoji. Announcing its annual tiger campaign Where Tigers Rule, Animal Planet’s #usetigeremoji proposes use of tiger emoji to convey the universal message of tigers’ protection by bringing them back on our keypads and in our thoughts.
Saving endangered tigers, one emoji at a time, the #usetigeremoji campaign raises concern about the dwindling population of tigers in the wild and even lesser in our minds. The #usetigeremoji digital campaign seeks to encourage the use of tiger emojis to spread awareness about tiger extinction. The campaign urges millennials to spread awareness about importance of tigers by the use of tiger emoji in their everyday communication.
In the first week of its launch, #usetigeremoji marked more than 1.2 million impressions, over 10,200 tweets with #UseTigerEmoji, 100,000 videos views. Airing this March, every night at 9 pm, Animal Planet’s Where Tigers Rule is an annual campaign to protect and conserve the tiger population in India. In its fifth year, Sonakshi Sinha is the face of this year’s campaign, which has earlier gained support from leading Bollywood stars like Ajay Devgn, Irrfan Khan, Bipasha Basu, Nargis Fakhri, Chitrangda Singh and Abhay Deol amongst others.
Animal Planet’s innovative campaign #usetigeremoji includes ways to be a part of the movement:
- Tweet @AnimalPlanetIn and sign up to extend support to the cause.
- A Facebook app through which the users can share different tiger emoji pictures on their timeline. https://www.facebook.com/AnimalPlanetIndia/
- A video that highlights the issue of tigers and explains how one can contribute to the cause through #UseTigerEmoji.
- Tigeremoji printable face masks
For more details, visit http://www.usetigeremoji.com/